Every LMH website follows the same proven 90-day path, from Kickoff Call to Launch. Each step is measured in days from kickoff, so you always know exactly where the project stands and what happens next.
Ninety calendar days from the Kickoff Call on Day 0 to Launch on Day 90. Every step is counted in days from kickoff, never in dates, so the plan holds no matter when a project starts.
This assumes each approval lands on the day it is due. Approvals are the only steps that can move the launch date, so a week of waiting on sign-off is a week added to the end.
The build runs in four phases, each ending in something you can see and sign off on. The homepage is designed, approved, and built first because it sets the design language for every other page.
Phases overlap on purpose. Interior page design begins on Day 35 while the homepage is still in QA, which is what keeps the whole build inside 90 days.
The build is broken into 19 steps. A step is one dated checkpoint with an owner and something it produces, so at any point there is a clear answer to what is being worked on and what comes next.
12 of the 19 steps are ours alone to run. The other 7 involve you, and those are the ones worth putting in your calendar.
7 of the 19 steps involve your team. Everything else runs on our side. If you only track a handful of dates in this whole timeline, track these.
Presentations are where we walk you through the work and collect one consolidated round of feedback. Approvals are written sign-off, and they release the next phase to start.
The official project start. We meet with your team to review scope, introduce the people you'll be working with, confirm goals and expectations, and collect brand assets, logins, photography, and any existing content.
With goals, structure, and assets in hand, our design team starts work on the homepage. The first full concept is ready to review on Day 11.
Full homepage design is produced, including layout, typography, color application, imagery, and conversion elements built around your brand and audience.
Our team reviews the design against brand standards, conversion best practices, accessibility, and mobile behavior before it ever reaches you.
We present the homepage live, walk through the reasoning behind each section, and capture your feedback in one consolidated round.
Revisions are applied and the homepage is signed off. This approval is the gate for development, so timely sign-off keeps the whole schedule on track.
The approved homepage is fully built, including responsive breakpoints, animation, forms, tracking, and page speed optimization. Development wraps on this day.
Cross browser and cross device testing, link and form validation, accessibility checks, and performance benchmarking.
Interior templates are designed using the approved homepage design language: service pages, service areas, about, contact, blog, and supporting layouts.
Internal review of every interior template for consistency with the homepage, content fit, and conversion paths.
We present all interior templates together so you can review the site as a complete system rather than one page at a time.
Revisions applied and interior templates signed off, releasing them to development.
All interior templates are built out and connected, with reusable components, navigation, schema, and form handling in place. Development wraps on this day.
Full template QA across browsers and devices, including navigation, internal linking, and responsive behavior.
Approved copy, imagery, metadata, and on-page SEO elements are implemented across every page of the site.
A complete top to bottom review of the live staging site: every page, every link, every form, plus redirects, tracking, and technical SEO.
We walk you through the finished site on staging and collect the final round of feedback before launch.
Final revisions applied and written approval to launch.
The site goes live with redirects mapped, analytics and conversion tracking verified, sitemap submitted, and post-launch monitoring in place.
Print-ready PDF of the full 90-day schedule. Send it to a client, drop it in a proposal, or attach it to a kickoff email.