Step one
THE PROSPECT
Paste their current site and scan it. Everything it finds lands in the fields below, where you can correct anything before you build. Nothing is invented: a field it could not read is left blank and flagged.
Business
Brand
Primary
Action
Ink
Paper
Logo URL
Action is the colour on the call buttons. Primary carries the dark bands. Both are pulled off their own site, so the mockup looks unmistakably like them and not like a template.
Services shown on the page
Photos
The scan pulls these off their site. The first is the hero, the second the team photo, the last the closing background, and the rest go to the services in order. Delete a line to drop a photo, or move lines to change where they land. Leave it empty and every photo slot shows a placeholder.
Service areas
Leave the box empty and this fills it from real towns around their city.
Claims you have to confirm
Off by default. The page says nothing about 24/7, response times or guarantees until you tick this, because those are claims a prospect can hold them to.