LMH Brand Assets

Brand Foundation

Who LMH is, who we serve, and how we sound. From the LMH Brand Identity guide.

Industry

Digital & traditional marketing agency serving the home services industry exclusively, plumbing, HVAC, roofing, electrical, and more.

Goal

Grow LMH's brand authority as the leader in marketing for the home services industry.

Mission

LMH provides creative services to passionate customers in a determined environment with an influential voice, helping them feel inspired and be valued.

Vision

No matter how large we grow, we stay focused on strong, long-lasting relationships built on a foundation of trust for our employees and clients, so everyone grows together.

Brand Personality

PersonableRelentlessStrategic

Brand Voice

ConfidentAssuringAssertiveFriendly

Target Market

Demographics

Home services businesses, $2M+ revenue ($5M+ for roofing)
Have worked with at least one agency before
Plumbing, HVAC, roofing, electrical, and expanding into other trades

Psychographics

Growth-oriented
Gritty and hardworking
Results-focused and practical
Skeptical, so earn trust with proof

Content Pillars

01

Education

Teach home-services owners about marketing: SEO, the lead funnel, and ads.

02

Client Success

Proof and results: case studies, testimonials, before-and-after wins.

03

Behind the Brand

The people and culture: team, process, day-in-the-life.

04

Thought Leadership

Opinions and industry insight that position LMH as the authority.

From the LMH Brand Identity guide. Confirm wording with the LMH team before external use.

01

Logo

Download logo packThe LMH lockup. Keep clear space and use the version that fits the background.

On dark, whitePrimary, SVG

On light, blackPrimary, SVG

Mono whiteSVG

Mono blackSVG

Wordmark yellowSVG

Wordmark blackSVG

Do

Keep clear space around the mark equal to the height of the M.
Use the white mark on dark, the black mark on light.
Scale proportionally and keep the pill lockup intact.
Place it on a clean, high contrast background.

Don't

Do not stretch, squash, or rotate the logo.
Do not recolor it outside the brand palette.
Do not add shadows, outlines, or effects.
Do not place it on a busy or low contrast background.

Clear space

Keep clear space of at least the yellow pill's height on every side. Nothing, no text, edges, or other logos, enters that zone.

Minimum size

Digital · 140px wide min

Print · 1.25 in min

Below the minimum, use the LMH mark alone so it stays crisp.

Don't

×

Stretch or squash

×

Recolor it

×

Add shadows or effects

×

Rotate or tilt

×

Crowd it

×

Place on a busy background

02

Tagline

Reference sheet"Let's Make Waves" is a brushed lockup. Treat it as art, not a font. Horizontal, stacked and badge, each in every approved colourway.

Horizontal

Horizontal, blackSVG

Horizontal, greySVG

Horizontal, whiteSVG

Horizontal, yellowSVG

Stacked

Stacked, blackSVG

Stacked, greySVG

Stacked, whiteSVG

Stacked, yellowSVG

Transparent

No ground baked in, for placing over photography or a coloured block. Shown here on a checkerboard so you can see what is see-through.

Horizontal, black, transparentSVG

Horizontal, grey, transparentSVG

Horizontal, white, transparentSVG

Horizontal, yellow, transparentSVG

Stacked, black, transparentSVG

Stacked, grey, transparentSVG

Stacked, white, transparentSVG

Stacked, yellow, transparentSVG

Usage

Use as a supporting mark alongside the LMH logo, not as a replacement for it.
Yellow badge for social avatars and stamps. White or black horizontal for banners.
Give it room to breathe and never re-typeset it in another font.

03

Color

Warm Industrial is the approved LMH color system. A bold, high-contrast palette with energy, warmth, and purpose. No blue: black and gray carry the industrial role. 9 colors, 3 core plus 6 lifestyle.

Core brand colorsUnchanged

Black Core

CMYK0, 0, 0, 93

Primary. Logos, headers, key messaging, and industrial grounding.

White Core

CMYK0, 0, 0, 0

Primary. Light surfaces, negative space, and text on dark.

LMH Yellow Core

CMYK0, 5, 100, 0

Primary accent. Energy, highlights, CTAs, and the pill.

Core Brand

Use these colors anytime LMH is being represented as a company to the outside world. This keeps our brand consistent and recognizable everywhere customers, prospects, and partners see us.

Core Brand colors should be used for

Website
Marketing materials
Event booths
Sales collateral
External presentations
Signage
Digital and traditional advertising

Lifestyle accents6 new colors

Warm Cream Lifestyle

CMYK0, 2, 6, 3

Lifestyle base. Neutral foundation for apparel, print, and backgrounds.

Light Gray Lifestyle

CMYK0, 0, 1, 15

Lifestyle base. Dividers, muted UI, and secondary backgrounds.

Bright Teal Lifestyle

CMYK100, 0, 0, 22

Energy and freshness. Highlights, accents, icons, and standout elements. The only cool accent.

Butter Lifestyle

CMYK0, 6, 33, 4

Warmth and depth. Soft highlights and approachable backgrounds.

Honey Lifestyle

CMYK0, 15, 66, 6

Warmth and depth. Warm mid-tone accent, badges, and fills.

Mustard Lifestyle

CMYK0, 25, 88, 27

Warmth and depth. Deep warm accent that grounds against cream and gray.

Lifestyle Collection

Use Lifestyle Collection colors for LMH merchandise, apparel, gifts, and internal items where we have more room to be creative. These colors can expand beyond our core palette, but the final product should still look and feel like LMH.

Lifestyle Collection colors can be used for

Apparel
Drinkware
Hats
Bags
Notebooks
Office merchandise and decor
Team swag
Recognition items
Client gifts

The goal is to create a premium LMH lifestyle collection that gives us more creative flexibility while remaining unmistakably LMH.

Usage guidelines

Primary Brand

High contrast. Logos, headers, and key messaging.

Lifestyle Base

Neutral foundation for apparel, print, and backgrounds.

Energy and Freshness

Highlights, accents, icons, and standout elements.

Warmth and Depth

Adds warmth, approachability, and balance.

Industrial and Strong

Grounds the brand with strength and a modern edge. Black and gray carry this role. No blue.

Color pairings

Core

AaBlack on yellow✓

AaYellow on black✓

AaWhite on black✓

AaBlack on white✓

AaYellow on white✗

AaWhite on yellow✗

Lifestyle · black is the safe text color on every accent

AaBlack on cream✓

AaBlack on light gray✓

AaBlack on teal✓

AaBlack on butter✓

AaBlack on honey✓

AaBlack on mustard✓

AaWhite on teal✓

AaWhite on mustard (large text only)✓

Gradients stay in-family: black to yellow, or black to gray. Never blend toward orange or red, it muddies into a pink wash.

Print recommendations

Spot color where it matters. LMH Yellow prints truest as Pantone Yellow C spot ink. On full process jobs use the CMYK above, and expect yellow to shift slightly warmer than the spot.
Keep black crisp. Print black as a true spot black (Pantone Black C), not a 4-color build, so type and edges stay sharp.
Leaner is cheaper. This is a tight 9-color system, so most jobs need only 1 to 3 inks. Teal is the only cool ink to manage.
Paper matters. On uncoated stock every color reads softer and darker. Request a coated proof before sign-off on brand-critical work.
Always proof. Confirm color on a physical proof for any large run. CMYK here is converted from HEX and should be checked against a Pantone Color Bridge guide.

Embroidery recommendations

Match to thread, not screen. Convert each Pantone to its closest stitching thread and record the verified Madeira or Isacord number below.
Contrast for legibility. Black thread stitches cleanly on every color in this palette. Reserve white thread for black or very dark garments. Yellow thread needs a dark background to read.
Mind small text. Keep stitched type at least 5mm tall with strokes 1.5mm or thicker. Fine detail and thin outlines fill in on fabric.
Limit thread colors. Digitize with 3 to 5 threads per design to control cost and registration. The core three (black, white, yellow) cover most merch.

Color	Pantone	Verified thread match
Black	Black C	[Insert verified thread match]
White	White	[Insert verified thread match]
LMH Yellow	Yellow C	[Insert verified thread match]
Warm Cream	Warm Gray 1 C	[Insert verified thread match]
Light Gray	Cool Gray 2 C	[Insert verified thread match]
Bright Teal	3252 C	[Insert verified thread match]
Butter	7402 C	[Insert verified thread match]
Honey	1235 C	[Insert verified thread match]
Mustard	7550 C	[Insert verified thread match]

Thread matches must be confirmed against a physical Madeira or Isacord chart before production. Do not approve stitched merch from screen color alone.

04

Typography

Download all fonts

Radikal UltraThin · 100Let’s make waves.

Radikal Thin · 200Let’s make waves.

Radikal Light · 300Let’s make waves.

Radikal Regular · 400Let’s make waves.

Radikal Medium · 500Let’s make waves.

Radikal Bold · 700Let’s make waves.

Radikal Black · 900Let’s make waves.

Do

Headlines and display in Radikal Black or Bold with tight tracking.
Body and UI in Radikal Regular or Medium.
Fine print and labels in Radikal Light with wider tracking.

Don't

Do not substitute another sans-serif for Radikal.
Do not fake bold. Use the real Black or Bold weights.
Do not set long body copy in UltraThin or Thin.

05

Core Values

We maintain a positive attitude.

We work as a team. Always.

We get the job done to the best of our abilities.

We do the right thing. Every time.

We build others up, never break them down.

We check our ego at the door.

We’re prepared, on time, and on your team.

06

Voice & Messaging

Grab and go copy. Click Copy on any block.

One-liner

Lokal Media House is a home service digital marketing agency that connects local businesses with more customers and boosts revenue.

About LMH (short)

Lokal Media House (LMH) is a home service digital marketing agency. We help plumbers, HVAC, electricians, and other local trades grow with websites, SEO, and paid media built to turn searches into booked jobs. Let's make waves.

Voice & tone

Bold, energetic, and plain-spoken. We talk like operators, not jargon-heavy marketers. Confident and results-first, warm and human, never stuffy. Short punchy lines over long paragraphs. When in doubt, make it sound like something you would actually say to a business owner.

Contact

GBPGoogle Business ProfileOpen

lmh.agency Facebook Instagram LinkedIn YouTube TikTok

Draft copy. Confirm wording with the LMH team before external use.

07

Photos & Media

Brand hero video and partner badges. Video streams from Drive for signed-in team.

LMH Hero Video

Google Reviews

Yelp Platinum Partner

ServiceTitan Certified

Best of 2026

PHCC Contractor

Searchlight

The New Flat Rate

BBB A+

08

Team Photos

November 2025 shoot, graded. Streams from Google Drive for signed-in LMH team.

Photos stream from Google Drive. Open the full gallery in Drive to grab the originals or the whole set.

Art direction

Real over stock

Use real client and team photos whenever they exist. Stock is only a placeholder during a build.

Candid & on-site

Vans, crews, job sites, real people. Down to earth and approachable, never staged or cheesy.

Text stays legible

Dark overlay on hero photos: linear-gradient(rgba(12,12,12,.45), rgba(12,12,12,.9)) keeps headlines readable.

09

Email Signature

Type your name, download, and drop it into your email signature. Only the name changes.

Your name

Add it: Gmail → Settings → See all settings → Signature → paste the image. Apple Mail → Settings → Signatures → drag it in. Outlook → Settings → Compose and reply → Signature. Both formats are transparent with the white block behind your name and tagline, so it stays readable in dark mode.

Transparent background · white block behind name & tagline

10

LinkedIn Graphics

Ready-to-post covers and post templates. Click to download the PNG.

LinkedIn Cover 1PNG

LinkedIn Cover 2PNG

LinkedIn Cover 3PNG

LinkedIn Cover 4PNG

LinkedIn Post 2PNG

LinkedIn Post 3PNG

LinkedIn Post 10PNG

LinkedIn Post 11PNG

LinkedIn Post 12PNG

11

Virtual Backgrounds

Zoom, Meet, and Teams backgrounds at 1920×1080. Click to download the full-size PNG.

Step & repeat1920×1080

Dallas skyline1920×1080

Office sign1920×1080

Yellow LMH1920×1080

Wave pattern, black on grey1920×1080

Wave pattern, black on white1920×1080

Wave pattern, black on yellow1920×1080

Wave pattern, grey on black1920×1080

Wave pattern, grey on white1920×1080

Wave pattern, white on black1920×1080

Wave pattern, white on grey1920×1080

Wave pattern, yellow on black1920×1080

Make Waves Rows, black on white1920×1080

Make Waves Rows, black on grey1920×1080

Make Waves Rows, black on yellow1920×1080

Make Waves Rows, white on black1920×1080

Make Waves Rows, grey on black1920×1080

Make Waves Rows, yellow on black1920×1080

Make Waves Diagonal, black on white1920×1080

Make Waves Diagonal, black on grey1920×1080

Make Waves Diagonal, black on yellow1920×1080

Make Waves Diagonal, white on black1920×1080

Make Waves Diagonal, grey on black1920×1080

Make Waves Diagonal, yellow on black1920×1080

Make Waves Mixed, black on white1920×1080

Make Waves Mixed, black on grey1920×1080

Make Waves Mixed, black on yellow1920×1080

Make Waves Mixed, white on black1920×1080

Make Waves Mixed, grey on black1920×1080

Make Waves Mixed, yellow on black1920×1080

Make Waves Stacked, black on white1920×1080

Make Waves Stacked, black on grey1920×1080

Make Waves Stacked, black on yellow1920×1080

Make Waves Stacked, white on black1920×1080

Make Waves Stacked, grey on black1920×1080

Make Waves Stacked, yellow on black1920×1080

Make Waves Sparse, black on white1920×1080

Make Waves Sparse, black on grey1920×1080

Make Waves Sparse, black on yellow1920×1080

Make Waves Sparse, white on black1920×1080

Make Waves Sparse, grey on black1920×1080

Make Waves Sparse, yellow on black1920×1080

12

Business Card

Type your details, then export a print-ready PDF. Only name, email, and numbers change.

Full name

Email

Direct number

Office number

Print-ready: 3.75 × 2.25 in (3.5 × 2 trim + 0.125" bleed on all sides), front and back, at 600 dpi.

Front

Back

13

Icons

Service, product, and wave icons. Line plus signal yellow. Recolor as needed.

Custom Website DesignSVG

ElectricalSVG

Foundation RepairSVG

Garage DoorSVG

HVACSVG

Local Service AdsSVG

OTT AdvertisingSVG

Paid Ads ManagementSVG

PlumbingSVG

RoofingSVG

Search Engine OptimizationSVG

Text Message MarketingSVG

Traditional AdvertisingSVG

Wave AnalyzerSVG

Wave Icon 1SVG

Wave Icon 2SVG

Yelp AdvertisingSVG

14

Web Elements

Reusable graphic elements from the site.

Circle and dotsSVG

5 starsSVG

15

Review Badges

Pick a platform, set the rating and review count, then download. Matches the site trust bar.

Platform

Rating

Reviews

Show review count

BBB uses a letter grade (type A+ in Rating) and shows five filled stars. For the others, stars fill to match the rating.

Live preview · downloads as SVG or transparent PNG

16

The Wave Report

Lead magnets: the How to Make Waves ebook and the Ultimate Digital Marketing Checklist.

The Wave Report ebookPNG

Ultimate Marketing ChecklistPNG

17

Download

Grab the brand kit

Choose exactly what you need: full-color logos, mono logos, wordmark, Let's Make Waves, color palette, the Radikal family, videos, and partner badges. Everything bundles into one zip.

Or download the full static kit (.zip) logos, tagline, fonts, colors, values

Brand Assets.

Brand Foundation

Industry

Goal

Mission

Vision

Demographics

Psychographics

Education

Client Success

Behind the Brand

Thought Leadership

Logo

Do

Don't

Clear space

Minimum size

Don't

Tagline

Horizontal

Stacked

Transparent

Usage

Color

Core Brand

Lifestyle Collection

Primary Brand

Lifestyle Base

Energy and Freshness

Warmth and Depth

Industrial and Strong

Typography

Do

Don't

Core Values

Voice & Messaging

One-liner

About LMH (short)

Voice & tone

Photos & Media

Team Photos

Real over stock

Candid & on-site

Email Signature

LinkedIn Graphics

Virtual Backgrounds

Business Card

Icons

Web Elements

Review Badges

The Wave Report

Download

Grab the brand kit