LMH Brand Guidelines

Brand Assets.

Everything a designer or teammate needs to represent Lokal Media House correctly. Logos, colors, type, voice, and the files to grab. Use Download package for the kit, or Download PDF for a one-pager of these guidelines.

Logo

The LMH lockup. Keep clear space and use the version that fits the background.

On dark, whitePrimary, SVG

On light, blackPrimary, SVG

Mono whitePNG

Mono blackPNG

Wordmark yellowPNG

Wordmark blackPNG

Do

Keep clear space around the mark equal to the height of the M.
Use the white mark on dark, the black mark on light.
Scale proportionally and keep the pill lockup intact.
Place it on a clean, high contrast background.

Don't

Do not stretch, squash, or rotate the logo.
Do not recolor it outside the brand palette.
Do not add shadows, outlines, or effects.
Do not place it on a busy or low contrast background.

Tagline

"Let's Make Waves" is a brushed lockup. Treat it as art, not a font.

On dark, whitePNG

On light, blackPNG

On dark, yellowPNG, transparent

Stacked badge, yellowPNG

Usage

Use as a supporting mark alongside the LMH logo, not as a replacement for it.
Yellow badge for social avatars and stamps. White or black horizontal for banners.
Give it room to breathe and never re-typeset it in another font.

Color

Signal Yellow

CMYK0, 5, 100, 0

Primary accent. Energy, highlights, CTAs, the pill.

Ink Black

CMYK0, 0, 0, 95

Base surface and primary text on light.

Signal Gray

CMYK2, 2, 0, 29

Secondary text, dividers, muted UI.

Paper White

CMYK0, 0, 0, 0

Light surface and text on dark.

Typography

Download all fonts

Radikal UltraThin · 100Let’s make waves.

Radikal Thin · 200Let’s make waves.

Radikal Light · 300Let’s make waves.

Radikal Regular · 400Let’s make waves.

Radikal Medium · 500Let’s make waves.

Radikal Bold · 700Let’s make waves.

Radikal Black · 900Let’s make waves.

Do

Headlines and display in Radikal Black or Bold with tight tracking.
Body and UI in Radikal Regular or Medium.
Fine print and labels in Radikal Light with wider tracking.

Don't

Do not substitute another sans-serif for Radikal.
Do not fake bold. Use the real Black or Bold weights.
Do not set long body copy in UltraThin or Thin.

Core Values

We maintain a positive attitude.

We work as a team. Always.

We get the job done to the best of our abilities.

We do the right thing. Every time.

We build others up, never break them down.

We check our ego at the door.

We’re prepared, on time, and on your team.

Voice & Boilerplate

Grab and go copy. Click Copy on any block.

One-liner

Lokal Media House is a home service digital marketing agency that connects local businesses with more customers and boosts revenue.

Short boilerplate

Lokal Media House (LMH) is a home service digital marketing agency. We help plumbers, HVAC, electricians, and other local trades grow with websites, SEO, and paid media built to turn searches into booked jobs. Let's make waves.

Voice & tone

Bold, energetic, and plain-spoken. We talk like operators, not jargon-heavy marketers. Confident and results-first, warm and human, never stuffy. Short punchy lines over long paragraphs. When in doubt, make it sound like something you would actually say to a business owner.

Contact

GBPGoogle Business ProfileOpen

lmh.agency Facebook Instagram LinkedIn YouTube TikTok

Draft copy. Confirm wording with the LMH team before external use.

Photos & Media

Brand hero video and partner badges. Video streams from Drive for signed-in team.

LMH Hero Video

Google Reviews

Yelp Platinum Partner

ServiceTitan Certified

Best of 2026

PHCC Contractor

Searchlight

The New Flat Rate

BBB A+

Team Photos

November 2025 shoot, graded. Streams from Google Drive for signed-in LMH team.

Photos stream from Google Drive. Open the full gallery in Drive to grab the originals or the whole set.

Download

Grab the brand kit

Choose exactly what you need: full-color logos, mono logos, wordmark, Let's Make Waves, color palette, the Radikal family, videos, and partner badges. Everything bundles into one zip.

Or download the full static kit (.zip) logos, tagline, fonts, colors, values